Uttar Pradesh’s real estate market, with median home prices of ₹40–60 lakh, thrives in Noida and Lucknow. Infrastructure like Jewar Airport drives demand for apartments and logistics hubs. Agents can target PMAY buyers or industrial clients, with 38.8 million sq. ft. leased in 2023. UP’s RERA ensures transparency. Opportunities lie in affordable housing and smart cities. On your portal, the “Emerging Urban Markets” group helps agents share offline marketing, leveraging a 20% sales growth.